Competition and its influence on consumer decision making in social marketing
نویسندگان
چکیده
منابع مشابه
Good Governance, (as promoting in decision-making process) and its influence on urban strategic plans
Experiences from urban development plans and assessments of their concrete and tangible results in the past decades indicate lack of adequate success of our urbanization system to responding needs of our citizens. This has resulted in need to find a fundamental solution to transforming the centralized system into decentralized. Recent changes in regard to a change of approach from master plan t...
متن کاملConsumer Decision-making Processes in Mobile Viral Marketing Campaigns
The high penetration of cell phones in today's global environment offers a wide range of promising mobile marketing activities, including mobile viral marketing campaigns. However, the success of these campaigns, which remains unexplored, depends on the consumers' willingness to actively forward the advertisements that they receive to acquaintances, e.g., to make mobile referrals. Therefore, it...
متن کاملReligion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...
متن کاملRunning head: COMPETITION LEVEL AND REFEREEING Influence of Competition Level on Referees’ Decision Making in Handball
The influence of competition level on referees’ decision making was investigated. Referees’ decisions in 90 handball games (30 games X 3 competition levels) were observed in different situations related to the advantage rule, and 100 referees from two different level of expertise were subsequently asked to offer explanations for the competition-level effects from the first part of the study. Re...
متن کاملGreen Marketing and Its Impacts on Consumer Behavior in Sports Shops
The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2015
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2015.1015598